Finally, some talking points: Updated

Yglesias has been my blogger of choice for the past few days and has another post worth linking to today about the "Eightfold Path of Consumer Protection" that the White House is touting. The summary is that there are eight solid goals of Healthcare Reform that don't involve creating any kind of public insurance program but rather how current private insurance companies are regulated. The eight goals are both ambitious and sweeping:

"
1. No Discrimination for Pre-Existing Conditions
Insurance companies will be prohibited from refusing you coverage because of your medical history.

2. No Exorbitant Out-of-Pocket Expenses, Deductibles or Co-Pay
Insurance companies will have to abide by yearly caps on how much they can charge for out-of-pocket expenses.

3. No Cost-Sharing for Preventive Care
Insurance companies must fully cover, without charge, regular checkups and tests that help you prevent illness, such as mammograms or eye and foot exams for diabetics.

4. No Dropping of Coverage for Seriously Ill
Insurance companies will be prohibited from dropping or watering down insurance coverage for those who become seriously ill.

5. No Gender Discrimination
Insurance companies will be prohibited from charging you more because of your gender.

6. No Annual or Lifetime Caps on Coverage
Insurance companies will be prevented from placing annual or lifetime caps on the coverage you receive.

7. Extended Coverage for Young Adults
Children would continue to be eligible for family coverage through the age of 26.

8. Guaranteed Insurance Renewal
Insurance companies will be required to renew any policy as long as the policyholder pays their premium in full. Insurance companies won’t be allowed to refuse renewal because someone became sick."

Yglesias makes the point that we should use these goals as benchmarks for any legislation that passes Congress, regardless of whether there is a strong public option or not.

I tend to agree with that statement, although I am fully behind a strong government program and find the whole co-op idea being flown by the Senate Finance Committee to be a misguided enterprise at best. More importantly, this list gives Democrats across the country some solid talking points on some very noticeable problems with our system. Elected Democrats and everyday people should be able to use these kinds of points to argue for Obama's reform efforts and counter the distractions being created by the right. While the White House needs to do everything it can to get these talking points out there, it's also critical for the reform effort that everyday voters hear this kind of stuff. Nobody wants to be denied healtchare, people hate having deductables rise and having to pay for stuff out of pocket, and the insurance companies make a good bad guy (on a related note, why isn't anyone making the connection between the insurance companies and the failing economy (think AIG)). Each individual talking point can be usefully geard towards a specific audience as well, so that if I'm talking to my rabid right-wing grandfather I can emphasize Points 2, 4 and 6. If I'm talking to some guy closer to my age I can underline points 1,3, and 7.

This is the kind of message direction that has been lacking from the Obama Administration up until now. These are concrete goals which would improve the healthcare of the vast majority of Americans and not just the 15% who don't have insurance (and who don't tend to vote). Its pretty hard to argue against accomplishing these things with reform. Now it's just a matter of the amplitude at which the message is blasted through the media at those on the recieving end of the box..and how far the massage gets carried by word of mouth contact.

UPDATE I:

The DNC is getting on board with a national ad-buy